How to Succeed With Content Marketing and SEO
Search engine optimization and social media are made for each other. Your website and social media channels must work together with keyword-rich content. If it helps attract search engines, it will help your search rankings and therefore increase the amount of eyeballs.
Why now, more than ever, is SEO important for marketers?
If we look at the way brands are found online via organic media, the two biggest channels are overwhelmingly search and social. SEO is much more than just ranking well in Google. It’s a comprehensive, multi-disciplinary approach to website optimization that ensures potential customers who come to your site will have a good experience, find what they are looking for, and have an easy time sharing your high-quality content.
Visitors from organic search have some of the highest conversion and LTV rates across any channel in digital marketing. When you combine well-orchestrated social campaigns with ongoing search optimization, you are creating leverage and a long-term competitive advantage.
Search and social media are two sides of the same coin. Social media is your primary engine for promoting new content. Effectively organizing your social campaigns and tying them together with new content on your site, optimized for search, can take you from zero visibility to a strong performing position almost overnight.
SEO is Becoming More like Traditional Marketing: Matt Cutts
One of the themes that emerges from Matt Cutts interviews is that “SEO is moving steadily towards becoming more of a traditional marketing-type discipline,”
“SEO used to be this thing that people thought of as happening in the dark corners of the web where you could do anything you wanted and magically, you’d get more search traffic. More importantly, they thought they could do anything they wanted and it wouldn’t impact their brand. For example, they could publish crappy content, and since no one ever read it, it didn’t matter,” he said.
“What’s really clear now as Google enforces its policies for good and bad links, for example, is that publishers are going to be pushed more and more into viewing link building as an integral component of brand building and vice versa, as a component of brand building is really smart link building. Those two things are going to be harder to separate.”
We are sharing a video by Matt Cutts on WordPress, content marketing and SEO, hope you will find it useful.
So How Do You Succeed in Content Marketing?
Pay attention to the basics first: have high quality content, well-structured pages, follow all of the best practices for SEO. Then look at the metadata that affects how well your content is shared on social media channels, specifically Open Graph tags, proper use of images, authorship metadata (for Google Plus and search results) and more. Finally, you need to learn from your activities, so make sure you have metrics put into place to analyze your performance and see where there is room for improvement.